What Are Keywords HTML? Keywords Are those words in HTML which you are using for describing your web page that what the page is about. They are typically short phrases or words. They are the words that a user type in search engines and find your pages. In general, HTML keywords are found whether you intend them to be there or not. Keywords are just text like any other text, and when a search engine views your pages, they look at the text and attempt to make a decision regarding what the page is about based on the text it sees. Keywords In Html Are Used In Meta Data? Keywords in HTML are used most commonly in Meta Data. So as they are used in Meta Data so they are typically called Meta Keyword Tag. The Meta Keyword Tag in HTML are written as: <meta name="keywords" content="keywords, html keywords, meta keywords, keyword data" /> The search engines don't find this Meta Tag so important because this data can be manipulated so easily by the web page writer or we can say that most of the web page writers keep changing these Keywords in the hope of that their page would me monetize with these keywords and become more popular. Description In HTML If you are going to include meta data on your web pages, you should ignore the keywords tag, and instead use the meta description tag. This is meta data that nearly every search engine uses to describe your web page in their index. And that extra information could mean the difference from a customer clicking on your site for information or someone else's. Keyword Generator Another way to determine the keywords in your HTML is to use a keyword generator. There are many online tools that will analyze your web page content and tell you how many times various phrases are used on your page. These are typically called keyword density analyzers. That previous link shows you some free ones that I have found, or you can check out keyword density tools recommended by other About.com readers. How to Choose HTML Keywords If you are choosing the keyword phrase for your web pages, then make sure you choose only one phrase per web page. This will help you to optimize in a better way. If you use more than one phrase than that can confuse the search engines as well your readers. One more thing you can do is that you can use long tail keywords. Long tail keywords don't get big amount of traffic because they aren't so popular with searchers. They increase the creditability And as your site gains credibility it will start ranking higher for more popular terms. HTML Keyword And Search Engine Relation Instead of using the keywords meta tag, you should think about keywords in the actual content of your web page. These are the terms that the search engines will use to evaluate what the page is about, and thus where it should appear in their search results.
This allows you to first write content that is useful , and then focus on search engine optimization to optimize that content for the keywords you are focusing on for that page.
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